Released on: October 14, 2008, 10:14 pm

Press Release Author: Aarkstore.com

Industry: Automotive

Press Release Summary: The two major segments of the power sports industry - core
All Terrain Vehicles (ATVs) and snowmobiles has not been performing to the levels
expected by the industry in the last two years. The only silver lining of the
hitherto sluggish power sports industry is the side by side or SxS ATV segment that
is growing in double-digits.

Press Release Body: While the core ATV segment has grown in double-digits till 2004,
sales have plummeted showing signs of a maturing industry. Snowmobile segment of the
power sports industry, on other hand has seen declining unit sales over the last ten
years mostly because of inadequate snowfall that used to support riding seasons.

In the maturing ATV segment - SxS is gaining popularity because of the convenience
of seating a second passenger along side the driver - a concept that was not
explored earlier. As a result, the SxS segment is growing in double-digits but the
most striking growth is achieved by the recreational sub-segment of the SxS ATV
segment.

The three major brands that have gained popularity in the SxS segment are Polaris
Ranger, Yamaha Rhino and the Kawasaki Mule. While Polaris has a significant presence
in the SxS segment, the snowmobile major Arctic Cat is also taking keen interest in
this segment.

The report is a study on the power sports industry - the industry that caters to the
recreational requirements of individuals. The focus of the report is on three
segments of the power sports industry - ATV, snowmobiles and heavyweight
motorcycles. The performance of all these three segments has been analyzed and the
competitive intensity in each of the segments has been studied. Further, the report
focuses on two major companies operating in the power sports industry - Polaris and
Arctic Cat.

Web Site: http://www.aarkstore.com/report.asp?reportid=699

Contact Details: Navi Mumbai,
Maharashtra,
India
E-mail: contact@aarkstore.com